Senior Product Manager, Ad Formats

Role overview Own product strategy and delivery for advertising formats and new advertiser opportunities within a retail media network. The role spans shopper-facing ad experiences, savings and in-store concepts, and emerging solutions, with responsibility for turning early ideas into launches and future growth bets.

Responsibilities - Partner with sales teams serving new advertiser categories, including payment providers, non-endemic advertisers, and ad technology providers. - Develop the strategy and execution plans for new advertising formats and experiences. - Coordinate delivery across product, engineering, sales, grocery teams, external partners, and other stakeholders. - Manage tradeoffs among advertiser goals, partner needs, and user experience. - Track progress and explain decisions and results to senior stakeholders. - As initial efforts mature, identify and prioritize further opportunities across the ads portfolio.

Requirements - Product management experience focused on advertising formats and user-facing ad experiences. - A record of launching products while balancing the needs of users and advertisers. - Experience managing external partners, vendors, or technology providers. - Strong stakeholder management across sales, engineering, and cross-functional teams.

Nice to have - Experience with performance advertising products. - Experience launching new products in ambiguous, fast-moving settings. - Background in ad technology, retail media, or a related field.

Benefits and work setup The position is remote, with hiring limited to candidates based in Ontario, Alberta, British Columbia, or Nova Scotia. Canadian base pay is listed as CAD $165,000–$174,000, with location and candidate factors affecting offers. The role is also eligible for new-hire equity and annual refresh grants; the listing describes compensation and benefits as location-dependent.