CRM Gamification Manager

Role overview Manage customer relationship marketing and gamification for a consumer online gaming product serving Latin American markets. The work centers on loyalty, bonus campaigns, audience engagement, and ongoing performance improvement, in partnership with product, marketing, design, content, sponsorship, and brand teams.

Responsibilities - Develop and maintain loyalty programs that encourage ongoing user engagement. - Design and launch gamified experiences, including mini-games, scratch cards, and reward mechanics across online and offline channels. - Plan CRM bonus campaigns and user communications, then monitor their performance and refine them regularly. - Analyze user behavior and product metrics to find opportunities to improve engagement and retention. - Segment audiences and build communication journeys tailored to different stages of the user lifecycle. - Coordinate campaign work with cross-functional teams.

Requirements - At least two years of CRM, retention, or gamification management experience in online gambling. - Hands-on experience with a CRM platform such as Smartico or an equivalent system. - Understanding of acquisition, engagement, retention, and loyalty in consumer products. - Experience with audience segmentation, analytics tools, and bonus mechanics such as free spins, cashback, or deposit incentives. - Basic HTML skills and experience working across teams. - Upper-intermediate English or better; Spanish is an advantage.

Nice to have - Spanish language ability. - A detail-focused, curious, and proactive approach, with clear communication and an interest in testing ideas and working with metrics.

Benefits and work setup - Health and wellness support, global medical coverage, and benefits that may include fitness, dental, or psychological care reimbursement. - Growth opportunities and performance-based rewards.