Design Lead - UK (remote)

Role overview

Lead the visual design direction for a digital casino experience, shaping how its identity appears across campaigns, product features, email and in-app marketing. This is a hands-on leadership role: you’ll guide a design team, set a consistent creative standard and contribute directly to conceptual work.

Responsibilities

- Lead design for brand campaigns, feature launches, in-product experiences and ongoing marketing. - Maintain and evolve the visual identity and design system, including typography, colour, layout, imagery and iconography. - Review team work and give clear, actionable creative feedback. - Partner with product design and brand colleagues to keep marketing and in-app experiences visually consistent. - Direct external creative specialists, such as photographers, illustrators, motion studios and retouchers. - Present design decisions to senior leaders and ensure responsible gaming information, offer details and disclaimers are clear and easy to find.

Requirements

- At least five years of brand and digital design experience, including two or more years leading conceptual design. - A portfolio that demonstrates both design systems and strong individual creative work. - Expert Figma skills and strong command of Adobe Creative Suite. - Ability to art-direct motion and 3D work, manage several workstreams and collaborate across marketing, product and commercial teams. - Confidence in setting and explaining a creative direction.

Nice to have

- Experience in online gaming, sports betting, gaming or entertainment. - Experience adapting design systems across markets or regulatory environments. - Experience establishing an in-house creative studio.