Senior Analyst, Analytics & Insights - Programmatic

Role overview The Senior Analyst on the Programmatic Analytics and Strategy team partners with Sales, Customer Success, Product, and Engineering to monitor an optimization platform, design real-time brand surveys, and translate performance data into actionable client narratives. The role is client-facing and suited to someone energized by fast-changing environments and high-profile accounts.

Responsibilities - Serve as a client-facing lead, communicating campaign strategy and delivering storytelling interpretations of campaign insights. - Design analytic and testing plans that address client business challenges and drive measurable improvement. - Own campaign performance and reporting, recommending optimizations such as new channels, refreshed targeting, or additional analyses. - Review model performance across revenue, performance, and pacing, flagging risks and opportunities early. - Define testing methodologies, reporting requirements, and optimization modeling needs for campaign setup. - Provide feedback to internal teams on automation and model features, and help develop innovative measurement tools.

Requirements - 2+ years in a digital media or programmatic analytics role. - Extensive hands-on experience with SQL and Excel/pivot tables. - Experience pulling and synthesizing audience insights reports. - Strong PowerPoint presentation, visualization, and storytelling skills. - Client-facing experience with the ability to simplify complex technical concepts. - Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Nice to have - Familiarity with VBA/Excel macros, Tableau, Python, SAS, or other data manipulation tools.

Benefits and work setup - Unlimited PTO, medical/dental/vision coverage, equity and stock purchase plan, employee discounts, virtual wellness classes, and pet insurance. East Coast location preferred; hybrid (3x/week in office) for NYC-area candidates.