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Manager, Analytics & Insights - Programmatic
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About this role
Role overview The Manager of Analytics & Insights leads a Programmatic Analytics and Strategy team that delivers measurement-led guidance to enterprise clients and internal stakeholders. The role combines people leadership with hands-on client work, designing experimentation programs, owning measurement frameworks, and shaping media strategy across priority accounts.
Responsibilities - Lead analytics and media strategy for priority, complex client accounts, acting as the senior client-facing voice for performance narratives. - Design and execute measurement frameworks, including brand lift studies, incrementality testing, and A/B experiments that demonstrate full campaign impact. - Translate business challenges into analytical plans, recommending optimizations across channels, targeting, and pacing. - Partner with Sales and Customer Success to support pitches, expand account scope, and run end-to-end quarterly business reviews. - Manage, coach, and develop a small team of analysts, reviewing deliverables and fostering a collaborative, learning-oriented environment. - Provide structured feedback to Product and Engineering on automation, modeling, and platform capabilities.
Requirements - 5+ years in digital media, programmatic analytics, or a closely related discipline. - Proven track record designing measurement frameworks and complex testing programs (brand lift, incrementality, A/B). - Strong SQL and Excel/pivot table skills, plus polished PowerPoint storytelling and visualization ability. - Demonstrated client-facing experience leading strategic conversations with senior stakeholders. - Experience mentoring or informally leading peers; prior direct management is a plus. - Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.
Nice to have - Familiarity with VBA, Excel macros, Tableau, Python, SAS, or similar data tools. - Master's degree in a related field.
Benefits and work setup - Unlimited PTO, medical/dental/vision coverage, equity and stock purchase plan, employee discounts, virtual wellness classes, and pet insurance. Hybrid or remote depending on location.