Senior Manager, Salesforce CRM & AI Higher Education

Role overview Lead and grow a Salesforce consulting practice serving colleges and universities. The role combines practice strategy and financial ownership with hands-on architecture and client delivery, building solutions for enrollment, student success, advancement, and operations. A major focus is developing responsible AI offerings on Salesforce and connecting them to institutional data.

Responsibilities - Set the practice’s service strategy, delivery model, staffing capacity, and financial plan; advise leadership on investment and priorities. - Develop offerings for Salesforce AI agents, education-focused solutions, Marketing Cloud, and Data 360. - Lead AI readiness work and scoped agent pilots, then support ongoing agent management. - Partner with data and integration teams to connect Salesforce with campus systems and build AI-enabled solutions. - Establish responsible AI practices covering student privacy, guardrails, testing, human oversight, and monitoring. - Coach and develop consultants, developers, and administrators; lead hiring, performance, certification planning, and succession development. - Oversee implementations, integrations, optimizations, and managed services, ensuring quality, schedule, and budget; provide architecture leadership and resolve escalations.

Requirements - Bachelor’s degree in a relevant field or equivalent experience; a master’s degree is preferred. - At least eight years of Salesforce experience, including five or more in consulting or professional services and four or more leading teams with direct reports. - Proven Salesforce delivery in higher education and at least one AI-on-Salesforce solution taken into production. - Knowledge of responsible AI and FERPA, and strong experience with Sales, Service, and Experience Clouds. - Experience managing utilization, forecasts, and margins, and leading presales scoping, estimates, statements of work, or RFP responses. - Salesforce Administrator certification.

Nice to have Experience with Agentforce Education, Marketing Cloud, Data 360, or integrations with Ellucian Banner or Colleague; Agentforce Specialist, Education Cloud Consultant, or architect certifications. Knowledge of higher-education processes and the ability to explain AI risks, opportunities, and value to institutional leaders are valued.

Benefits and work setup Remote work and flexible hours. Listed base salary is $135,000–$155,000 plus bonus, with final compensation dependent on experience and location. Benefits include medical, dental, and vision coverage; FSA or HSA; paid time off, sick time, and holidays; life insurance; a 401(k) contribution of 5%; professional development; and a connectivity stipend.