Remote Senior Brand Designer & Systems Lead (m/f/d)

Role overview This senior role shapes how an independent hospitality-tech product is seen and felt across every touchpoint. It blends hands-on brand design leadership with the build-out of AI-powered creative infrastructure, ensuring the visual identity remains distinctive, emotive, and consistently on-brand as the business scales. The position partners with executive leadership as well as content, demand, and product teams.

Responsibilities - Own and evolve the full visual identity and design system, presenting a proactive point of view on brand direction to senior executives - Direct and personally craft hero creative — campaign visuals, brand films, event creative, and executive presentations — commissioning trusted freelance talent when needed - Set the visual direction for LinkedIn, Instagram, and YouTube in partnership with content and demand teams - Build and maintain AI-powered design systems, including brand-trained models, prompt libraries, and self-serve templates that put on-brand creative capability in the hands of non-designers - Act as standard-keeper for all visual work, running fidelity checks across channels, regions, and external partners - Partner closely with the product team to keep the platform's visual language aligned with the external marketing brand

Requirements - Senior brand designer with a strong instinctive point of view on visual identity, demonstrated through distinctive, emotive portfolio work - Proven track record shipping hero creative at the highest quality bar and presenting brand direction to executives - Genuinely AI-first operator who uses generative tools (such as Canva AI, Figma, ElevenLabs, or Claude Design) as a core part of their workflow - Experience commissioning and directing freelance creative talent with clear briefs and uncompromising standards - Background building and rolling out design systems consistently, at scale, and at high quality - Comfort operating as a senior individual contributor who partners across content, demand, product, and leadership

Nice to have - Motion and video creative direction experience, including short-form brand films and social motion - B2B SaaS, tech, or hospitality-tech brand background, with empathy for independent hotel owner-operators - Experience building self-serve Canva or Figma template systems for non-designer teams, including governance and quality control - Existing knowledge of or curiosity about the independent hotel market

Benefits and work setup - Remote-first working model with optional co-working access in select office hubs - Flexible working hours to support work-life balance - Annual global team gathering for collaboration and connection - Personal and professional development opportunities, plus additional paid time off for growth - Loyalty bonus of five extra weeks of vacation after five years of tenure - Paid day off on your birthday - Mental health support through meditation and online counseling subscriptions