Senior Product Manager, Data Activation

Role overview Own the product that carries syndicated consumer intelligence into the platforms where enterprise brands buy media and make decisions, including demand-side platforms, supply-side platforms, walled gardens, connected TV, identity providers, and data platforms. The role spans both the build and the business: shaping how the offering is structured, packaged, and priced, then running the roadmap end to end. It suits a product manager who knows how data is actually bought and sold on open marketplaces and wants to turn that knowledge into a growing product.

Responsibilities - Shape how the data offering is structured, packaged, and priced across both custom audiences and syndicated products, then translate that into what gets built - Partner with senior product leadership on the Data Activation roadmap and own delivery: business cases, requirements, user stories, acceptance criteria, and sprint ceremonies in Jira - Productize partner integrations with companies in the data and identity ecosystem, defining intake, requirements, and a repeatable rollout playbook - Bring clear product and commercial requirements to next-generation API and target-state architecture decisions alongside Engineering and Product leadership - Champion taxonomy changes activation use cases need, and put workflows and monitoring in place to keep audience delivery reliable at scale - Serve as the product point of contact for Customer Success, Sales, and Solutions Engineering, equipping them with positioning, proof points, and feasibility reviews - Instrument launches with real success criteria and hold the roadmap against ad hoc commercial pressure with a clear point of view on trade-offs

Requirements - Current, first-hand understanding of how syndicated data is bought and sold on open marketplaces, including pricing, packaging, and how platforms classify and value data vendors - Substantial product management experience in digital advertising or the data ecosystem, focused on audience creation, identity, and data distribution, with hands-on backlog ownership - Experience owning or driving partner integrations end to end, from scope through delivery - Deep working knowledge of the AdTech and MarTech landscape, from CDPs, DSPs, SSPs, and DMPs through programmatic workflows, media planning and buying, audience activation, taxonomy, and measurement - Working knowledge of identity resolution concepts such as household ID, universal ID, mobile advertiser ID, hashed email, and identity graphs, plus how major identity provider workflows function - Enough technical fluency to be a real partner to Engineering on architecture and integration decisions and reason about how data flows

Nice to have - Sell-side experience at a data provider, data marketplace, or platform - Background in connected TV, retail media networks, or walled garden environments - Familiarity with clean rooms and data collaboration platforms - Comfort using AI tools to interrogate data and turn findings into product decisions, with SQL and scripting as a bonus

Benefits and work setup - Remote-first environment with light travel for company and client events - Base salary range of $150,000 to $185,000, plus eligibility for an annual bonus tied to company performance - Medical, dental, and vision coverage including HSA, company-paid disability and life insurance with a buy-up option, 401(k) with company match, flexible PTO plus 10 paid holidays, paid parental leave, and access to wellbeing and employee assistance programs