Reporting Analyst, CPG

Role overview

This role turns digital marketing data into clear reporting, actionable recommendations, and business insight for e-commerce, B2B, and B2C programs. The work combines hands-on analysis, dashboard and presentation development, performance investigation, and communication with clients and internal stakeholders.

Responsibilities

- Build and maintain automated reports covering performance across multiple marketing channels. - Pull and analyze campaign data from advertising, web analytics, and other marketing platforms. - Prepare weekly, monthly, and quarterly performance presentations centered on trends, outcomes, and recommendations. - Conduct focused analyses to answer business questions and identify optimization opportunities. - Convert complex findings into concise visualizations and narratives for technical and non-technical audiences. - Improve reporting workflows and use automation or AI-assisted methods to deepen analysis and increase efficiency.

Requirements

- Bachelor’s degree in marketing, business, analytics, or a related discipline. - At least two years of experience in marketing analytics or digital marketing. - Strong knowledge of digital marketing metrics, campaign structures, and customer journeys. - Advanced spreadsheet skills, including pivot tables, lookups, and data manipulation. - Experience with business intelligence or data visualization tools. - Understanding of statistical concepts such as regression, testing, and control comparisons. - Ability to create persuasive performance presentations and explain the business meaning of data. - Strong analytical thinking, attention to detail, self-direction, collaboration, and deadline management.

Benefits and work setup

The source emphasizes a people-first, collaborative environment, with expectations around dependable delivery, accuracy, continuous improvement, and advanced written and spoken English proficiency.