Remote job
Data Operations Lead, B2B
Job details
About this role
Role overview
Lead data onboarding and measurement readiness for business-to-business and lead-generation programs, connecting marketing activity to pipeline and revenue outcomes. This senior individual contributor role spans post-sale integration delivery, pre-sale data assessment, and support for measurement programs. It requires translating inconsistent client data into reliable, documented inputs that downstream analytics teams can use.
Responsibilities
- Own client data onboarding from initial scoping through integration checks and measurement readiness. - Lead intake sessions to define lead stages, CRM fields, conversion logic, and attribution considerations. - Coordinate data connections across CRM, marketing automation, demand generation, call tracking, and form capture platforms. - Ingest and normalize nonstandard sources such as CSV files, spreadsheets, screenshots, and custom feeds; use assisted extraction or schema mapping where appropriate. - Validate that integrations are live and data is arriving correctly, then hand off to analytics engineering for modeling. - Support prospect conversations and pre-sale data audits, and prepare reconciled pipeline inputs for measurement models.
Requirements
- At least 4 years in data operations, marketing analytics, or marketing technology, including direct client or stakeholder work. - Hands-on knowledge of B2B and lead-generation data ecosystems, including Salesforce or HubSpot, Marketo or Pardot, and tools such as LinkedIn Ads, 6sense, or Demandbase. - Experience handling unstructured lead data, including manual reconciliation and custom ingestion workflows. - SQL skills and practical Snowflake experience for querying, validation, and routine troubleshooting. - Advanced spoken and written English, with confidence gathering requirements and explaining data capabilities to both technical and nontechnical audiences. - Familiarity with AI-assisted data extraction or normalization, ETL tools such as Fivetran or Funnel, and data pipeline concepts.
Nice to have
- Experience preparing B2B pipeline and revenue data for marketing mix modeling, attribution, or incrementality analysis. - Ability to maintain clear, reusable integration documentation and advise on data readiness during sales discussions.