Director Browsing & Intent Product, LatAm

Role overview This regional product leadership role turns browsing and intent signals into advertising capabilities that can be activated across channels and measured against business outcomes in Latin America. The director will shape regional product strategy and commercial positioning, build data and inventory partnerships, and coordinate adoption with global and regional teams.

Responsibilities - Assess and integrate regional data partners and signals, including web, app, point-of-interest, and AI-search sources; support market-level coverage, quality, compliance, and identity interoperability. - Develop inventory partnerships across formats such as display, native, audio, rich media, push, social, and digital out-of-home, and define market taxonomies and scoring frameworks. - Own the regional activation roadmap across markets, channels, formats, and verticals; establish pricing approaches and sales guidance. - Create go-to-market positioning, launch materials, and channel and creative guidance for the customer journey. - Maintain measurement approaches for outcomes such as intent lift and visits, translating results into optimization recommendations and case studies. - Equip sales teams and agencies with training, commercial materials, and product expertise; represent the offering in relevant meetings and industry events.

Requirements - At least 10 years of experience in ad tech, digital media, programmatic, or a closely related field. - Experience across product marketing, sales enablement, product strategy, and data partnerships. - Strong understanding of Latin American data ecosystems and platforms for omnichannel activation. - Experience evaluating browsing, point-of-interest, app usage, or AI-search signals and applying them to audience activation. - Ability to turn market needs into strategic and practical roadmaps and influence teams across regional and global groups. - Strong commercial judgment, execution skills, and focus on measurable outcomes.

Nice to have - Experience launching data-led advertising or measurement products across multiple markets and building provider partnerships. - Background creating enablement programs, product narratives, or customer-facing thought leadership. - Professional fluency in English and Spanish; Portuguese is an advantage.