Staff Product Manager, SEO and AI Visibility - CANADA (Remote)

Role overview A staff-level product manager role owning the SEO and AI visibility strategy for a multi-tenant real estate platform hosting more than 20,000 independent client websites. The work blends platform-level technical SEO with AI search optimization and rigorous experimentation, treating every template, schema, or rendering change as something that moves thousands of domains at once.

Responsibilities - Own the product strategy and roadmap for organic discovery and AI visibility across every site on the platform, including what clients can see, control, and get credit for - Own the technical foundations across every page type: crawlability, indexation, rendering, internal linking, structured data, and page performance - Identify recurring problems across the fleet and solve them once through better defaults, automation, shared capabilities, or safeguards - Make client brands, listings, and expertise legible to AI assistants, and define how citations and visibility are measured across answer engines - Run a real experimentation program: prove changes on representative cohorts, establish incremental impact, then scale what works - Own migration quality and regression prevention, including standards, acceptance criteria, and automated checks - Partner with the website platform team so search is designed in from the start and give every product team a low-friction path to correct implementation - Set platform-level goals for organic performance, AI visibility, and client outcomes, and report against them to leadership

Requirements - 8+ years combined across SEO and product management, including 3+ years as a product manager shipping alongside engineering teams - Owned search for a multi-tenant platform such as a website builder, hosting or commerce platform, or franchise network; experience running search for a single marketplace or corporate domain is not sufficient on its own - Deep technical foundation across rendering and JavaScript SEO, crawl and index management, information architecture, structured data, page performance, and migrations - Treats bots and AI agents as first-class users of a website alongside people, designing for both without trading one against the other - Obsessive about experimentation and measurement, including cohort testing, causal impact analysis, Search Console data at scale, and log analysis - Current point of view on AI search, including how models discover, interpret, and cite a brand - Able to drive requirements implementation across teams without owning them, writing specs sharp enough that engineers can move without waiting

Nice to have - Experience at a website platform such as Shopify, Wix, Squarespace, Webflow, WordPress, or Duda - Programmatic or template-driven SEO across large page inventories - Local and entity-driven search experience - Conversion and page experience work alongside acquisition - Background in PropTech, real estate, or another B2B2C category - Building client-facing reporting or diagnostic tools for a non-technical audience

Benefits and work setup - Remote role based in Canada