Senior Web & GTM Engineer

Role overview Own the engineering that helps a B2B marketing website generate pipeline, while building AI-assisted workflows for the marketing team. The work is split roughly evenly between developing the site in WordPress and designing, deploying, and maintaining agents that support marketing operations.

Responsibilities - Build and maintain WordPress themes, blocks, templates, plugins, campaign pages, and landing pages. - Improve site performance, accessibility, security, and technical SEO; establish staging, quality checks, and rollback practices. - Develop AI workflows in Python or JavaScript, including integrations, tool use, structured outputs, error handling, and evaluation. - Connect the website and workflows to CRM, analytics, and other revenue systems through APIs and webhooks. - Ensure web tracking, consent, forms, and campaign attribution data reach downstream systems accurately. - Monitor deployed workflows and maintain logging, alerts, quality checks, documentation, and human approval steps.

Requirements - At least four years in web development, marketing engineering, or go-to-market engineering, including operating a B2B marketing site built on WordPress. - Practical WordPress experience with custom themes and blocks, PHP, JavaScript, ACF, REST APIs, and performance tuning. - Ability to write maintainable Python or JavaScript, use Git, and work with APIs and webhooks. - Hands-on experience with LLM APIs and agent patterns such as tool use, structured outputs, and evaluations; judgment about when not to use an LLM. - Working knowledge of HubSpot and Salesforce data models and how websites and integrations update them. - Clear communication with marketing partners, sound technical scoping, and a habit of documenting work.

Nice to have - Healthcare or life sciences B2B marketing experience. - Headless WordPress, SQL or BigQuery, or experience with account-based marketing platforms.

Benefits and work setup - Hybrid work model with hubs in San Francisco, New York City, and Chicago; some roles may be remote, depending on scope. - Benefits may include health, dental, and vision coverage, flexible time off, holidays, retirement matching, insurance, and leave options.