Associate Director, Analytics and Insights

Role overview

Lead analytics and insight work that helps clients measure and improve digital experiences, advertising, and marketing programs. The role combines client consulting, data analysis, clear storytelling, and team leadership, translating performance evidence into recommendations for creative, strategy, planning, and technology partners. This position is remote within Colombia.

Responsibilities - Guide a small team of analysts and oversee client deliverables, budgets, and resource allocation. - Analyze engagement and campaign performance across websites, mobile apps, advertising, social, email, and commerce. - Advise clients on analytics platform selection, implementation, and remediation. - Design and evaluate experiments, including A/B and multivariate tests, and interpret results for decision-making. - Build reporting templates and presentations that turn analysis into clear narratives and business recommendations. - Collaborate across disciplines to shape client recommendations and support proposals, estimates, and scopes of work.

Requirements - Demonstrated experience leading and supporting analyst teams. - Strong knowledge of statistical methods, segmentation, value analysis, experimental design, sample sizing, and significance testing. - Ability to present data findings clearly to clients and connect them to practical business actions. - Experience creating reports and presentation materials from analytics work. - Familiarity with digital analytics and measurement across web, advertising, social, mobile, email, or e-commerce. - For candidates with an engineering or related degree, a professional license may be required under Colombian rules.

Nice to have - Experience with Campaign Manager 360 and Looker Studio or another data visualization platform. - Familiarity with GA4, Adobe Analytics, Tableau, SQL, BigQuery, or social listening tools. - Experience in a digital advertising or media agency.