Product Manager

Role overview

Own product execution for measurement and optimization capabilities that connect identity and governed data environments to privacy-conscious campaign measurement and in-flight improvement. The role turns market, client, and methodology needs into repeatable product workflows, partnering with engineering and data science to deliver standardized tools rather than one-off analytics projects.

Responsibilities - Own one or more measurement or optimization use cases, such as a methodology, dashboard, or partner integration. - Translate strategy and customer needs into functional requirements, user stories, acceptance criteria, and a prioritized backlog. - Coordinate with engineering and data science on release planning and delivery of reusable dashboards, definitions, and playbooks. - Convert measurement methods such as incrementality, multi-touch attribution, marketing mix modeling, and rules-based attribution into product workflows. - Define how measurement outputs inform audience, spend, targeting, or creative changes, including in-flight adjustments. - Work with identity, clean room, media partners, privacy, legal, compliance, and go-to-market teams on data requirements and product readiness. - Track usage, quality, customer feedback, and operational results to guide ongoing improvements.

Requirements - Bachelor’s degree and at least five years in product management, solution strategy, or analytics, including ownership of a product, use case, or measurement deliverable. - Ability to turn ambiguous client or business needs into clear requirements and a prioritized backlog. - Working knowledge of marketing measurement and optimization, including lift, attribution, marketing mix modeling, conversion APIs, and closed-loop approaches. - Familiarity with identity resolution, clean rooms, and privacy-conscious measurement across media and publisher ecosystems. - Practical Agile delivery skills, including backlog management, prioritization, and release planning. - Familiarity with cloud or data platforms such as Snowflake, Databricks, or AWS, and strong analytical and communication skills.

Nice to have

Experience productizing analytics or services into repeatable offerings; AdTech or MarTech background; partner API integration experience; exposure to AI-assisted decision workflows; or experience defining data pipelines and clean room flows. No direct reports are specified, though mentoring may be part of the role.

Benefits and work setup

The position is listed as home-based in Conway, Arkansas. The listing states that employment sponsorship is not available.