Business Manager - Product & Commercial

Role overview Owns the product and commercial direction of a multi-channel communications stack serving customers across more than ten emerging markets in the iGaming sector. The role sits at the crossroads of product, engineering, partnerships, and operations, turning messaging into a measurable competitive lever through better routing, supplier selection, and cost discipline. It is suited to someone who understands A2P economics and has lived through the operational impact of failed verification flows in production.

Responsibilities

- Define and own the messaging and verification roadmap across markets, balancing reliability, customer experience, speed to market, and unit cost. - Translate needs from CRM, growth, customer operations, and local teams into clear product requirements and prioritised channel strategies. - Select, evaluate, and manage aggregators and CPaaS partners, leading commercial negotiations on pricing, volume commitments, SLAs, payment terms, and contractual protections. - Build a market-by-market view of messaging economics across channel and provider, and reduce operating costs through smarter routing, fallback design, and supplier allocation without harming delivery quality. - Own delivery success, latency, and verification completion metrics, including retry and failover requirements, escalation handling, incident response, and root-cause reviews. - Govern messaging spend against budget, track cost per delivered message and per completed verification, and partner with security, fraud, legal, and compliance to address OTP abuse, sender registration, consent, and iGaming restrictions.

Requirements

- Five or more years in messaging, CPaaS, or communications, in a product, commercial, or hybrid role. - Hands-on experience with A2P SMS, RCS Business Messaging, and WhatsApp Business, including pricing models, templates and conversations, sender IDs, and DLT-style registration. - Demonstrated cost management and vendor negotiation skills, with the ability to model per-message and per-conversion costs and present data to senior leadership. - Ability to translate operational and commercial insight into concise requirements aligned with technical and product roadmaps. - Strong grasp of delivery, latency, and cost dashboards, and confidence pulling and interpreting data to drive decisions. - Experience operating across emerging African markets, including awareness of local regulatory constraints.

Nice to have

- Background in highly regulated industries. - Existing relationships with regional vendors in Africa. - Comfort reading API documentation, webhooks, and integration constraints. - Familiarity with email, push, in-app, USSD, chatbots or conversational AI, and customer data platforms. - Experience standing up multi-vendor routing across providers.