Associate Audience Analyst

Role overview This analyst develops audience research for new business appraisals and helps translate customer behavior, preferences, and trends into useful campaign planning insights. The work involves producing clear analysis and presentation materials on tight timelines, supporting existing client requests as capacity allows, and improving the tools and processes used by the team.

Responsibilities - Manage audience analysis requests for new business appraisals and deliver accurate work on schedule. - Use audience findings to inform campaign planning, targeting, and creative approaches. - Assist with audience analysis needs for existing clients when new business demand permits. - Research and support the adoption of tools that improve audience development workflows. - Refine analysis methods and templates, and communicate timelines, workload, and blockers proactively. - Manage multiple assignments, contribute to team projects, and use AI tools and the team’s workflow systems to improve efficiency.

Requirements - Advanced spoken and written English. - Experience analyzing large datasets for audience behavior, preferences, and trends, and applying insights to advertising strategy. - Foundational understanding of media channels, campaign and funnel structures, tracking, and optimization. - Strong organization, time management, attention to detail, and ability to meet deadlines across concurrent projects. - Collaborative communication, reliability, and initiative in a fast-paced environment.

Nice to have - Familiarity with audience research platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore.