Senior Product Manager - Content (Offroad)

Role overview A senior product manager is needed to lead the content and data strategy for an offroad outdoor recreation product line. The role focuses on turning customer research into a roadmap of trails, points of interest, land data, and community-sourced content that helps off-roaders plan and execute trips with confidence. The position reports to the head of product for the offroad vertical and sits at the intersection of product, design, engineering, content, and external data partners.

Responsibilities - Define and own the content and data strategy, translating customer jobs-to-be-done into a structured plan for trails, points of interest, user-generated conditions, basemaps, and emerging content layers. - Identify, evaluate, and prioritize third-party and land-manager data sources to expand geographic coverage and unlock new capabilities. - Partner with product, design, engineering, and content teams to prioritize the roadmap and define data models, schemas, and user experience requirements. - Champion the end-to-end customer experience, ensuring trail, POI, and land content is accurate and useful for off-roaders in the field. - Measure and analyze the impact of content on customer behavior, conversion, and ROI, using findings to refine strategy. - Build relationships with federal, state, and local land management agencies and data providers, including negotiating licensing and data acquisition. - Lead a community contributor program through a direct report, setting direction while the program owner runs day-to-day contributor management. - Communicate the content roadmap, priorities, and risks to product and cross-functional leadership.

Requirements - Senior product management experience with a track record of owning strategy and shipping product. - Experience shaping content or data roadmaps, including data modeling and schema design. - Demonstrated ability to partner cross-functionally with design, engineering, and content teams. - Strong analytical skills for measuring customer behavior, conversion, and business impact. - Experience managing external partnerships, ideally with government agencies or data providers. - Comfort working in a fast-paced, experimentation-driven environment with evolving priorities.

Nice to have - Background in outdoor recreation, mapping, GIS, or geospatial data. - Familiarity with land management regulations and public-sector data processes.

Benefits and work setup - Competitive salary with annual bonus and equity grant. - Comprehensive health benefits including a no-cost medical plan option. - Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents. - 401(k) matching at 100% on the first 3% contributed and 50% on the next 2%. - Company-wide outdoor adventures and outdoor industry perks. - Annual activity stipend to support an active lifestyle. - Flexible paid time off plus holidays, with a remote work arrangement.