Principal CRM Consultant

Role overview Lead complex CRM engagements as a senior technical and strategic specialist, owning the quality and measurable client impact of work across one or two accounts. Alongside hands-on delivery, shape CRM practices across the wider team through guidance, training, and reusable methods.

Responsibilities - Set direction for client CRM work, turning ambiguous needs into phased plans and achievable priorities. - Design and build advanced solutions, including segmentation, experimentation, loyalty, and personalized customer journeys. - Use control groups, holdouts, and A/B tests to evaluate effects on revenue, retention, and engagement, then explain results to clients. - Build trusted relationships with senior client stakeholders and present clear, evidence-based recommendations. - Raise delivery standards through training, mentoring, playbooks, and discipline-wide best practices. - Support pitches by scoping engagements and developing reusable expertise and materials.

Requirements - Demonstrated, measurable contribution to client revenue or retention, evaluated against a control or holdout. - Strong hands-on CRM skills, including SQL segmentation, Liquid personalization, and journey design and launch. - Live delivery experience with Braze or a comparable CRM platform such as Salesforce Marketing Cloud or Klaviyo. - Experience serving several brands at once in an agency or consultancy while maintaining quality across competing priorities. - Track record of developing practices, frameworks, or training that others adopt and use. - Confidence presenting to and constructively challenging director, vice president, and executive stakeholders.

Benefits and work setup Remote-first work, a global team, regular team gatherings, and a defined career path for continued specialist growth. Employees use their own equipment; applicants need existing work authorization in their location, as sponsorship is unavailable.