Senior Director of Product - P2P Marketplace & Platform

Role overview Set the direction for a peer-to-peer digital asset marketplace serving Asia-Pacific, then shape its capabilities into a shared platform that multiple products can use. The role spans market strategy, merchant liquidity, marketplace economics, product delivery, and the operational controls needed to run trustworthy transactions.

Responsibilities - Define the marketplace vision, goals, and roadmap; prioritize markets, customer groups, and payment methods using demand, economics, competition, and regulatory considerations. - Build merchant acquisition, onboarding, incentive, and retention strategies to support reliable liquidity and competitive coverage. - Set pricing and incentive approaches, and work with commercial and finance partners to improve revenue, costs, and contribution margin. - Lead development of core marketplace functions, including matching, escrow, order handling, payment confirmation, limits, merchant controls, and dispute processes. - Define reusable platform capabilities and integration needs so other products can adopt and extend the service. - Partner with risk, compliance, legal, operations, and engineering on verification, fraud controls, transaction disputes, launches, and ongoing market performance. - Track measures such as liquidity, completed orders, time to trade, repeat use, disputes, fraud losses, and reliability; use customer research and transaction data to reduce friction.

Requirements - Track record of launching and scaling a crypto P2P marketplace in APAC, ideally including a launch from the ground up. - Senior product leadership experience with ownership of strategy, roadmaps, and measurable commercial outcomes. - Deep understanding of merchant operations, two-sided liquidity, pricing, incentives, and P2P marketplace economics. - Practical knowledge of APAC payment methods, local banking and wallet ecosystems, and differences in customer behavior across markets. - Experience creating shared platform capabilities for multiple products, channels, or partners. - Sound judgment on fraud, payment verification, disputes, and the operational demands of a financial marketplace; technical fluency across APIs, payment integrations, and transaction lifecycles. - Ability to align senior stakeholders and lead through close work with engineering, operations, risk, commercial, and product teams.

Nice to have - Experience expanding P2P across multiple APAC markets, working with stablecoins or local fiat on-ramps and off-ramps, or leading product teams. - Fluency in one or more APAC languages.