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Senior Director, Analytics Consulting
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About this role
Role overview Set strategic direction for analytics consulting work that connects customer marketing goals with data, measurement, and technology. Partner with clients and cross-functional teams to turn business priorities into actionable roadmaps, use cases, and measurement plans, while guiding teams through delivery and change.
Responsibilities - Lead strategic planning and prioritization, translating business needs into long-term data, analytics, and marketing roadmaps. - Advise clients on data use, analytics maturity, measurement effectiveness, and ways to apply insights to marketing decisions. - Develop use cases, KPI frameworks, and measurement plans aligned with marketing strategy and business outcomes. - Assess technology capabilities and constraints when shaping recommendations, and identify opportunities to connect solutions across a client ecosystem. - Present complex technical and analytical findings clearly to executive, technical, and non-technical audiences. - Lead matrixed teams through collaboration and coaching; help client and agency teams strengthen their marketing and analytics capabilities.
Requirements - 15 or more years in analytics, business consulting, data strategy, or strategic planning. - At least eight years leading work across multiple teams, business areas, or strategic disciplines. - A mix of agency and corporate experience, with a record of turning business needs into strategic goals and practical marketing plans. - Experience planning work with technical and strategy teams and applying customer experience technologies, such as data warehouses, customer data platforms, messaging platforms, or content management systems. - Ability to translate machine learning, AI, and analytics work into business actions. - Strong executive communication, presentation, listening, storytelling, and stakeholder leadership skills; able to make complex topics understandable.
Nice to have - Retail, retail media, or shopper marketing experience.
Benefits and work setup - Full-time permanent position in the United States; the listing identifies Maryland as a remote location. - Hybrid work may involve office collaboration for employees within commuting distance of designated hubs; remote arrangements depend on location and business needs. - Benefits listed include medical, dental, and life insurance; disability coverage; a 401(k); paid time off and holidays; sick and safe leave; and paid parental leave.