Associate Director, Analytics Strategy and Transformation

Role overview Assess how organizations use digital marketing data, analytics, and technology, then help them plan practical improvements. You will guide transformation programs that address measurement, data quality, privacy, AI readiness, and customer experience analytics. The role combines client advisory work with roadmap development and thought leadership; remote candidates in the continental United States are welcome.

Responsibilities - Lead multi-phase analytics transformation programs and provide ongoing consulting support. - Audit digital marketing and analytics infrastructure, processes, data collection, technology, and organizational readiness. - Evaluate readiness to adopt AI-driven measurement, including data foundations, governance, and organizational capacity. - Identify gaps in data quality and measurement, then create prioritized roadmaps with milestones, timelines, and resource needs. - Present recommendations and transformation plans to stakeholders across marketing, technology, data, analytics, agency, and executive teams. - Develop thought leadership and client relationships through presentations, webinars, written content, and business reviews.

Requirements - At least five years of experience in digital data, analytics, marketing technology, or a related field, such as agency, consulting, media technology, or in-house marketing. - At least three years of client advisory, customer success, or account management experience. - Experience evaluating digital marketing capabilities and turning business objectives into strategic assessments or recommendations.

Nice to have Familiarity with digital experience analytics, including site, app, and customer journey data; privacy-enhancing approaches such as consent management and data clean rooms; and addressable media activation. The source also emphasizes awareness of industry practices and privacy requirements.