Senior Manager, Experience Optimization

Role overview

Own the conversion experience that guides readers from registration to subscription and membership. This growth-focused role leads experimentation across paywalls, landing pages, first-party data capture, search-driven traffic, and personalized onsite journeys. You will work across product, editorial, analytics, revenue, design, and marketing teams to improve conversion and create a more connected experience across web and email.

Responsibilities - Manage the performance of registration, subscription, and paywall experiences across national and local digital products. - Run experiments on offers, messaging, page templates, access rules, and lead-generation flows to improve conversion. - Set conversion benchmarks, reporting practices, and repeatable optimization processes; maintain a prioritized testing roadmap. - Improve first-party data collection and personalization in partnership with audience insights and lifecycle marketing teams. - Optimize conversion journeys for search and AI-driven traffic, measuring results with analytics partners. - Coordinate audience segmentation and onsite personalization, while aligning stakeholders and sharing experiment learnings across teams.

Requirements - 6+ years in conversion optimization, growth marketing, growth product, or digital experience optimization. - Proven results improving conversion through structured A/B testing and experimentation. - Experience in subscription, membership, or digital media businesses. - Hands-on familiarity with paywall or subscription platforms; experience with Piano is preferred. - Strong analytical skills in funnel measurement, experiment evaluation, and performance reporting. - Experience with marketing technology such as Segment, Braze, Sailthru, or comparable tools, plus strong stakeholder collaboration skills.

Benefits and work setup - The posting describes a US remote-optional role with location-adjusted compensation. Benefits include health, dental, and vision coverage; retirement matching; paid caregiver leave; vacation and holidays; learning support; and a monthly home office stipend.