GTM Analytics Lead

Role overview Lead go-to-market analytics within a revenue strategy function, shaping how commercial performance is measured and how channel economics inform investment decisions. You’ll own analytical priorities and the data foundations behind planning and executive reporting, turning analysis into recommendations across the customer lifecycle. The work requires close coordination with Marketing, Data Science, Finance, and Revenue Operations.

Responsibilities - Build a performance framework covering the customer lifecycle, from lead generation through close, onboarding, retention, and expansion. - Compare go-to-market motions using measures such as win rate, customer acquisition cost, payback, and conversion by segment, geography, and channel. - Assess broker attribution and quoting performance, and partner with Marketing on funnel analysis and attribution. - Work with Data Science on modeling and segmentation, and Finance on unit economics and scenario analysis. - Identify emerging trends, recommend where to increase or reduce investment, and explain the tradeoffs. - Set analytics priorities based on business impact and guide data integrity, governance, and scalability.

Requirements - Strong command of go-to-market and SaaS measures, including conversion, attribution, acquisition cost, payback, and retention. - Ability to align Marketing, Data Science, Finance, and Revenue Operations around shared definitions and priorities. - Strong analytical judgment and the ability to turn complex findings into clear recommendations for decision-makers. - Ownership of data quality, including catching errors and raising risks early. - Comfort working in a fast-growing environment with changing data and limited resources.

Benefits and work setup - The interview process includes conversations with the hiring manager, team members, department leadership, and founders, plus a live case study.