Motion Designer, Paid Social (Contract)

Role overview

This contract role centers on motion design for paid social advertising across Meta and TikTok. The position sits inside a growth-driven creative pipeline where motion is judged by performance outcomes, not just visual polish. The work blends reformatting existing brand motion with building original motion from scratch to fuel direct-response campaigns.

Responsibilities

- Adapt existing brand motion into performance-native ad variants for Meta and TikTok. - Build original motion from scratch, including kinetic type, animated captions, logo, product, and UI motion. - Design motion that carries the hook in the first second, especially when no live footage is available. - Produce multiple iterations of winning concepts to support continuous creative testing. - Adjust motion across aspect ratios and placements (9:16, 1:1, 4:5) for Stories, Reels, and Feed. - Maintain brand coherence while pushing what actually performs in market. - Translate performance signals into sharper motion and double down on what works.

Requirements

- Portfolio demonstrating motion work built for short-form performance ads on Meta or TikTok, or comparable paid social work. - Senior-level command of Adobe After Effects, plus Premiere for assembly and CapCut for fast cuts. - Solid grasp of direct-response creative principles including hooks, angles, pacing, and why motion wins or loses. - Proven ability to produce high volumes of variants at pace without dropping quality. - Self-directed working style with a tendency to spot what's missing and bring ideas proactively. - Comfort extending an existing brand system while building net-new motion for performance.

Nice to have

- Experience at a consumer subscription app, a growth agency running paid social, or a DTC/ecommerce brand. - Comfort reading performance metrics such as hook rate, hold rate, and CTR, and adjusting creative accordingly. - Working knowledge of Illustrator, Photoshop, and Figma for prepping and adapting assets. - Comfort folding AI tools into a motion workflow to move faster. - A love of music and an eye for culture.

Benefits and work setup

- Contract role paying $70 to $90 per hour, depending on experience. - Approximately 20 to 40 hours per week. - Applicants must be eligible to work in the US.