Lead Product Manager, Marketplace AdTech

Role overview

Lead the strategy and roadmap for a provider-facing marketplace platform, taking it from an early product to a commercial-grade self-service experience. The work spans provider listings, profile and pricing data, discovery, and a new advertising product, with the aim of improving provider participation while preserving member trust, choice, and price transparency. This role leads a cross-functional pod and coordinates closely with product, engineering, data, legal, compliance, provider strategy, and marketing teams.

Responsibilities

- Build provider workflows for claiming and verifying profiles, maintaining practice and service details, and keeping pricing information accurate and current. - Create a provider promotion product covering campaigns, placements, budgets, pricing, reporting, and billing. - Set advertising and placement policies with Legal and Compliance, ensuring sponsored visibility is clear to members. - Define marketplace measures across provider participation and profile quality, advertising adoption, search credibility, member conversion, and related outcomes. - Drive provider acquisition and activation through outreach and product improvements, and connect provider data to member-facing search and product experiences. - Make and explain build, buy, or integration decisions for areas such as ad serving, billing, verification, and data; sequence interdependent work and lead the team.

Requirements

- At least 8 years of product management experience, including leadership of products or product managers. - Experience taking products from MVP to commercial-grade self-service, including billing and support. - Ability to define marketplace metrics, run experiments, and explain how supply and demand reinforce each other. - Strong UX judgment for data-rich business workflows and proficiency in SQL for independent analysis. - Experience evaluating vendors and partnering with engineering on technical tradeoffs. - Ability to manage interdependent workstreams and communicate priorities clearly to technical, operational, and executive stakeholders.

Nice to have

- Direct experience with two-sided marketplaces, supplier onboarding, listings, and discovery; advertising or monetization products are also valuable. - Healthcare or another regulated industry, startup or 0-to-1 building, and a related degree or equivalent practical experience.

Benefits and work setup

- Applicants must reside in California, Washington, or Oregon; visa sponsorship and transfers are unavailable. - Compensation includes a stated base salary range of $200,000–$220,000, plus potential bonus and equity. - Medical, dental, vision, retirement plan, paid vacation, and company holidays are offered.