Remote job
Senior Customer Advocacy Specialist
Job details
About this role
Role overview
A senior customer advocacy specialist builds programs that help customers share their expertise and experiences through references, stories, events, reviews, and peer communities. The role spans strategy and hands-on delivery across several customer segments and programs. It uses customer insight, program performance, and AI tools to increase participation, improve advocacy operations, and connect customer proof to business priorities.
Responsibilities
- Lead advocacy planning and execution for assigned customer groups, including references, content, events, recruitment, and branded programs. - Manage the reference process from identifying and inviting suitable advocates through matching, scheduling, and follow-through. - Grow customer ambassador and peer network programs through recruitment, ongoing engagement, and useful programming. - Partner with marketing, sales, customer success, events, and other teams to match customer advocates and stories to business needs. - Use customer and program data to assess engagement, identify gaps, measure impact, and recommend improvements. - Apply AI tools to research accounts, find potential advocates and stories, improve reporting, and streamline repeatable workflows; document processes so successful programs can scale.
Requirements
- Two to three years of experience in customer advocacy, customer marketing, customer success, community, lifecycle marketing, or a related area. - Experience managing customer-facing programs, from planning and development through execution. - Strong relationship-building skills, including the ability to earn trust with senior customer contacts and engaged advocates. - Ability to use program insights and business priorities to develop ways to increase customer participation and engagement. - Clear communication and cross-functional collaboration skills.
Benefits and work setup
Benefits include flexible time off, learning and leadership development, recognition programs, health coverage, retirement matching, and family support benefits. U.S. base salary ranges are $92,600–$139,000 in certain higher-cost states and $86,600–$129,800 elsewhere; the role is also eligible for an annual bonus and equity.