Senior Product Manager, CRM - MONOPOLY GO!

Role overview Shape how a major live-service mobile game communicates with millions of players throughout their journey. The role owns the CRM product vision and roadmap, leading cross-functional teams to deliver personalised, timely, and high-value messaging experiences at scale.

Responsibilities - Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling, translating behavioural, business, and market insights into priorities - Identify opportunities to improve engagement, retention, reactivation, and player value across push, email, in-game messaging, Live Activities, and emerging channels - Champion relevant, contextual, personalised, player-first communication while serving as a senior CRM voice across the organisation - Lead discovery and ideation to surface player needs, team pain points, and opportunities to evolve CRM capabilities - Provide clear direction, priorities, requirements, and success criteria, and own delivery outcomes from discovery through launch, measurement, and iteration - Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, orchestration, and dynamic content - Partner with analytics to monitor program effectiveness and drive continuous improvement with data-driven recommendations - Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix, fostering a test-and-learn culture

Requirements - Proven experience in product management or a closely related product discipline - Background in gaming strongly preferred, with experience in entertainment or mobile apps also relevant - Strong understanding of player lifecycle and contact strategy - Analytical mindset with confidence using data to identify opportunities and guide decisions - Strong cross-functional collaboration skills and comfort operating in a fast-paced environment - Player-first mindset with a drive to keep improving product and communication strategies

Nice to have - Hands-on experience with Braze or a similar marketing automation platform - Familiarity with analytics tools such as Looker - Experience with live-service, casual, or social games

Benefits and work setup - Hybrid working from a Barcelona studio (three days in office) or remote within the UK as listed in the source