Senior Personalization & Analytics Engineer (Must: Adobe Target / Web Tagging / Adobe CJA)

Role overview A mid-to-senior engineering position focused on personalization, experimentation, and customer journey measurement within an established MarTech/Analytics stack. The role is a run-and-maintain engagement on a mature platform, partnering closely with Product, Marketing, CRM, and Analytics stakeholders across web and app surfaces.

Responsibilities - Translate personalization and experimentation needs from Product, Marketing, and CRM into technical designs covering decision scopes, profile parameters, and SDK integration across web and app. - Configure, maintain, and troubleshoot Adobe Target activities, audiences, experiences, offers, and personalization use cases, including A/B testing setup and reporting. - Operate Adobe Customer Journey Analytics (CJA) end-to-end: connections, data views, derived fields, calculated metrics, segments, and new data sources. - Define tracking requirements (XDM, events, dimensions) and guide Web/Mobile SDK and tag implementation with web and app engineering teams. - Build data-quality models and statistical thresholds for variance, anomaly detection, and automated alerting; perform root-cause reconciliation across CJA, AEP, EDW, and source systems. - Maintain governance artifacts (SDR, data dictionaries, naming standards, environments/properties, implementation documentation) and evaluate new Adobe capabilities through POCs.

Requirements - Senior-level, hands-on experience with Adobe Target including technical design, SDK integration, and personalization/experimentation delivery. - Practical experience with Adobe Data Collection (tag management) and Adobe Customer Journey Analytics. - Strong analytical capabilities including data reconciliation, anomaly detection, KPI/segmentation frameworks, and funnel/journey analysis. - Ability to work directly with Product, Marketing, CRM, and Analytics stakeholders to gather requirements and recommend solutions. - Advanced written and spoken English for cross-functional collaboration and documentation.

Nice to have - Familiarity with AEP/RTCDP audience activation into Target and lower-environment/production validation practices.