Senior Web & Product Analyst

Role overview Own web and product analytics for an online booking journey, helping teams understand customer behavior and improve conversion. You’ll partner with product, marketing, and web development colleagues to shape measurement, evaluate changes, and guide decisions across markets.

Responsibilities - Manage the analytics and advertising tracking setup, including event plans, tagging, server-side tracking, conversion APIs, and consent handling. - Work with developers to specify and validate tracking before web releases. - Monitor data quality by comparing analytics platforms with booking data, investigate discrepancies, and coordinate fixes. - Run A/B tests from hypothesis and sample size planning through analysis, and document findings. - Define booking funnel metrics and product KPIs; measure the effects of product changes. - Build dashboards and user cohorts, and advise product and marketing teams on attribution, tracking, and experimentation.

Requirements - At least five years of hands-on experience in web, digital, or product analytics; online commerce or booking experience is relevant. - Practical expertise implementing GA4 and Google Tag Manager tracking. - Experience with server-side tracking, advertising pixels and conversion APIs, consent management, and privacy rules for tracking. - Strong Amplitude skills and experience designing and analyzing A/B tests, including statistical methods. - Strong SQL skills; familiarity with GA4 data in BigQuery is useful. - Ability to explain findings to non-technical colleagues and managers; fluent English.

Nice to have - Experience with Metabase or dbt.

Benefits and work setup - Flexible hours, a mix of office and home working, and the option to work elsewhere in Europe for one month each year. - Professional development support, annual travel or vehicle-use budget, bicycle program, discounts, and a welcoming office environment. - Gross annual salary range: €55,000–€60,000.