Staff Product Manager, Ads Formats

Role overview A Staff-level Product Manager role leading the strategy and roadmap for ad formats on a remote U.S. team. The position owns how advertising inventory is packaged, presented, and optimized across surfaces, balancing advertiser outcomes with user experience. It is a senior, high-impact role for a PM who is comfortable operating at the intersection of ads, product, and machine learning.

Responsibilities - Define and drive the long-term vision, strategy, and roadmap for ad formats - Partner with engineering, design, data science, and sales to ship new and improved ad units - Use marketplace signals, experimentation, and research to identify opportunities for format innovation - Balance advertiser performance, user experience, and platform integrity in format decisions - Lead launches end to end, from problem framing through rollout and post-launch measurement - Mentor other PMs and raise the bar on how the ads team writes specs and runs experiments

Requirements - Several years of product management experience, including meaningful work on ads or monetization products - Track record of shipping marketplace or ad format features that moved measurable metrics - Comfort working with large datasets, experimentation, and statistical reasoning - Strong written communication and ability to align cross-functional stakeholders - Experience operating as a senior individual contributor and influencing without authority - Familiarity with programmatic, auction-based, or feed-driven ad systems

Nice to have - Background in consumer social, community, or content-feed products - Experience collaborating closely with machine learning teams on ranking or optimization - Prior Staff or equivalent scope at a high-scale consumer platform

Benefits and work setup - Remote within the United States - Cross-functional collaboration with engineering, design, data, and go-to-market teams