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Measurement Lead, Marketing Science
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About this role
Role overview Lead marketing measurement strategy for a portfolio of clients, using statistical models, experiments, and customer analysis to explain performance and guide investment decisions. The role combines hands-on analytics with client advising and team leadership: you will turn complex findings into clear recommendations, maintain trusted relationships, and improve the quality and efficiency of measurement work.
Responsibilities - Own measurement plans across client accounts, including marketing mix modeling, incrementality experiments, and customer analysis. - Analyze large datasets with R, SQL, and Python to identify performance drivers and opportunities. - Advise clients and internal account teams, tying measurement findings to business goals and practical next steps. - Explain modeling approaches, limitations, and results clearly to both technical and executive audiences. - Coach and develop measurement analysts, strengthening analytical rigor, problem solving, and insight communication. - Improve measurement workflows and use AI tools to increase efficiency and support better deliverables.
Requirements - Bachelor’s degree in marketing, business administration, or a related area. - 6 or more years of marketing analytics and measurement experience, including at least 3 years in an agency setting. - Proficiency in R, Python, and SQL, plus experience with ETL tools such as Funnel.io or Fivetran. - Strong understanding of full-funnel marketing and owned, earned, and paid channels, including first-party data tools. - Ability to apply statistical models and experiments to marketing decisions and translate quantitative results into business recommendations. - 2–3 years of team management experience, with strong client communication, presentation, organization, and problem-solving skills.
Nice to have - Experience with data visualization in Looker and analysis in Excel. - Background mentoring a small team and communicating advanced measurement strategy to senior stakeholders.