Associate Audience Analyst

Role overview This role turns audience and market data into practical insights for advertising plans and new business appraisals. You’ll manage analysis requests, share findings with revenue and analyst teams, and help improve the tools and processes used to develop audience recommendations.

Responsibilities - Analyze large datasets to identify audience behaviors, preferences, and trends, then translate findings into campaign planning, targeting, and creative insights. - Manage incoming audience analysis requests and deliver accurate work on schedule, including supporting existing client needs as capacity allows. - Prepare analysis and presentation materials, communicate timelines and blockers, and track work through the team’s project management process. - Research and help adopt tools that improve audience analysis workflows. - Refine templates and processes, use AI tools to improve efficiency, and share ideas and feedback with teammates.

Requirements - Experience analyzing large datasets and applying audience insights to advertising strategy. - Foundational knowledge of media planning, including campaign funnels, tracking, optimization, and media channels. - Advanced spoken and written English. - Strong organization, attention to detail, time management, and follow-through across multiple assignments. - Ability to collaborate across teams, work at pace, communicate proactively, and respond constructively to feedback.

Nice to have - Familiarity with audience research platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore.

Benefits and work setup The role involves a fast-moving, collaborative workflow. Success includes completing analyses and slides within three business days of a request, handling roughly 25 new business requests per month, and keeping project tracking current.