Principal Product Manager, Patient Growth

Role overview

A principal product leader is needed to drive patient acquisition and re-engagement for a virtual medical practice focused on maternal and family health. The mission centers on expanding reach across pregnancy, postpartum, pediatrics, menopause, and perimenopause care, tackling the US maternal mortality crisis by connecting more patients to a clinically validated care model. The role owns full-funnel growth strategy and partners with engineering, marketing, clinical operations, and data science teams.

Responsibilities

- Define and execute end-to-end product strategy for patient acquisition, activation, conversion, retention, and re-engagement, building a predictable growth engine with sustainable win-back motions. - Invent and scale new acquisition funnels that clearly communicate the value of the care model by the time a prospective patient completes enrollment. - Lead cross-functional delivery through rapid MVP iterations, rallying engineers, marketers, clinical operations staff, and data scientists toward bold product reimaginings. - Collaborate with marketing to refine patient-facing messaging and positioning. - Experiment with applied AI and human operational processes to improve reach, enrollment, and ongoing engagement. - Analyze enrollment and engagement data to surface hidden signals, define core metrics, and serve as the executive team's source of truth for top-of-funnel mechanics.

Requirements

- Six or more years in consumer products with a demonstrated record of owning full growth funnels end-to-end for digital products. - A full-funnel growth mindset, equally comfortable inventing acquisition channels and engineering conversion and retention loops. - Strong data fluency, with a habit of running one's own analysis before relying on dashboards and distinguishing metric movement from genuine learning. - Comfort operating in ambiguity, applying first-principles thinking to create structure in new problem spaces and making confident calls with incomplete information. - A scrappy execution style, launching MVPs quickly and iterating toward a larger vision. - Strong product and design sense for consumer-grade experiences, plus exceptional communication and stakeholder management skills across technical and clinical teams.

Nice to have

- Experience with products that blend digital experiences and human-delivered services, or products offered free to end users. - Experience building products powered by large language models.

Benefits and work setup

- Comprehensive medical, dental, and vision coverage for employees and their families, with HSA and FSA options. - Equity grant participation and a 401(k) program. - Competitive vacation policy and sixteen weeks of paid parental leave. - Fully remote work flexibility within the continental US. - Expected base salary range of $210,000 to $240,000, plus equity eligibility.