Staff Qualitative Product Researcher, Ads Integrity

Role overview Lead qualitative product research for monetization products, helping teams understand user needs, uncover product risks, and identify opportunities that can shape strategy. This senior individual contributor role combines hands-on study design and execution with storytelling and influence across product, design, marketing, and research partners.

Responsibilities - Scope and prioritize research questions across one or more areas of monetization products. - Select and conduct qualitative studies suited to the questions, from research planning and participant recruitment through synthesis and recommendations. - Identify gaps in the organization’s understanding of monetization experiences and explain how those gaps may affect product outcomes. - Partner with researchers and senior cross-functional stakeholders to bring user evidence into product strategy and decisions. - Share findings with teams and leaders through clear, engaging, actionable communication. - Conduct research on AI-powered products or features, translating findings into product guidance.

Requirements - At least five years of end-to-end product research experience within cross-functional product teams. - Ability to identify high-value research questions, own research execution, and use insights to influence product leaders and strategy. - Broad knowledge of qualitative research methods and judgment about which methods fit different questions. - Hands-on familiarity with modern AI tools and experience researching AI-powered features, from study design to recommendations. - Strong communication, collaboration, and group facilitation skills, alongside curiosity, humility, and a willingness to learn and share knowledge. - Relevant bachelor’s degree or equivalent experience.

Nice to have Experience researching business users or B2B products; background in advertising, ad technology, e-commerce, or enterprise software is useful.

Benefits and work setup The role can be based anywhere in the country and requires in-person collaboration at the office one or two times every six months. Relocation assistance is not available. The position is eligible for equity; compensation varies with location, experience, travel, and skills.