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Senior Product Marketing Manager
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About this role
Role overview Set global product marketing strategy for advanced products and workflows serving complex, multi-location, and clinical businesses. Embedded with product teams, you’ll connect customer and market insight to roadmap priorities, then build positioning and launch playbooks that regional marketers can adapt. The work aims to improve adoption, expansion, and retention while strengthening how product marketing operates across regions.
Responsibilities - Research the workflows, buyer needs, and regulatory considerations of sophisticated customer segments, drawing on direct customer and regional team input. - Track competitor activity and turn market insight into recommendations for product roadmaps and commercial strategy. - Own global positioning and messaging for complex product capabilities, using clear customer-centered narratives. - Build launch plans, playbooks, and reusable assets from the ground up, then equip regional marketing teams to adapt them for local markets. - Partner closely with Product and Engineering squads and distributed go-to-market teams, incorporating field feedback into useful marketing materials. - Use funnel and adoption data to assess performance and demonstrate go-to-market impact; share practices and learnings across the team.
Requirements - Typically seven or more years of product marketing experience, including ownership of complex product areas, multi-region initiatives, or major launches. - Experience marketing to nuanced, multi-stakeholder buyers in complex or specialized software environments. - Broad product marketing capability, from customer research and roadmap input through positioning and launch execution. - Strong commercial judgment and experience using Looker or similar tools to evaluate funnel metrics, adoption, and go-to-market return. - Ability to build close partnerships with Product and Engineering while coordinating with regional go-to-market teams. - Collaborative communication style, including sharing learnings, exchanging feedback, and improving team playbooks.
Benefits and work setup Listed benefits include private healthcare, wellness days, employee assistance and online GP services, pension and insurance benefits, an employee share purchase scheme, enhanced family leave, learning resources, and moving days. Flexible hours, work from home, and remote work are possible; a bike-to-work scheme and tax-saving transport tickets are also offered.