Product Marketing Manager

Role overview Lead product marketing for the Australian market, connecting global product capabilities with the needs and language of local salon, spa, and clinic operators. You’ll gather customer insight, shape positioning, prepare regional launches, and help commercial teams drive adoption, revenue, and retention. The role works with local teams during Australian business hours and connects with global peers as needed.

Responsibilities - Speak with local business owners to understand their workflows, pain points, and terminology; use those insights to inform marketing and product decisions. - Translate product capabilities into clear, locally relevant customer stories and positioning. - Partner with regional Sales, Customer Success, and Education teams on launch readiness and commercial strategy. - Create practical enablement materials such as talk tracks, battlecards, and objection guides. - Review field feedback and requests, prioritize work with broader commercial goals in mind, and assess launch performance using analytics. - Contribute customer and market insights through local events when useful; event travel is optional.

Requirements - Typically three to five years of product marketing experience, or equivalent B2B or vertical SaaS commercial experience, with evidence of taking features to market and growing adoption. - Experience marketing to niche audiences or complex ecosystems with multiple user types and needs. - Practical experience across customer research, positioning, messaging, launch planning, and sales enablement. - Ability to use Looker or a similar BI tool to review adoption, funnel performance, and launch results. - Excellent written and verbal communication, with a talent for making complex ideas clear to technical teams and busy business owners. - Comfortable working independently, adapting to shifting priorities, and balancing execution with strategic judgment.

Benefits and work setup Private healthcare, wellness days, employee assistance and online GP services, pension and insurance benefits, employee share purchase scheme, enhanced family leave, learning resources, and moving days are listed. Flexible hours, work from home, and remote work are possible. A bike-to-work scheme and tax-saving transport tickets are also available.