Targeting Analyst

Role overview

A targeting analyst role supporting enterprise marketing teams through customer data analytics. The position executes campaign targeting across multiple channels and surfaces insights from measurement to guide communication strategy. The role collaborates closely with digital communications, lifecycle, and eCommerce marketing partners in a fast-paced environment.

Responsibilities

- Execute campaign targeting across multiple marketing channels - Collect, analyze, and validate data from internal and external platforms to support marketing communications - Develop targeting insights that inform data-driven decisions and improve channel partner performance - Assess feasibility of executing targeting strategies and document findings to communicate results - Partner cross-functionally with Digital Communications, Lifecycle, and eCommerce Marketing teams - Provide forward-looking analysis and insights to align campaign plans with targeting strategy - Execute ad hoc analyses and assist with special projects as directed

Requirements

- Bachelor's degree in Business, Marketing, Information Management, Data Analytics, or a related field - Minimum 1 year of experience in data analysis, marketing campaign measurement, and/or targeting - Experience with marketing campaign measurement, data analysis, and reporting insights to drive strategic decisions - Hands-on experience using segmentation, customer data platforms, or marketing automation tools - Advanced Microsoft Office skills - Strong written and verbal communication skills with the ability to synthesize analysis into compelling presentations - Self-starter mindset with the ability to work independently in a fast-paced environment

Benefits and work setup

- Remote position aligned to the Eastern time zone - Standard business hours, with occasional work outside normal hours based on business needs - No travel required - Pay range of $56–$61 USD per hour, based on qualifications and experience