Marketing Cloud Next Solution Architect

Role overview Lead functional solution design for Salesforce Marketing Cloud Next (MC Next) engagements, translating marketing goals into designs that technical teams can implement. The work spans data foundations, campaign orchestration, consent, platform governance and migration, while also helping establish reusable architecture and delivery practices for the broader practice.

Responsibilities - Lead discovery with marketing, CRM, data, digital and compliance stakeholders; document decisions, trade-offs, open questions and owners. - Design MC Next solutions around Data 360, including data models, ingestion, identity resolution, segmentation and audience activation; assess native capabilities before proposing custom work. - Shape multi-channel campaign and journey designs using orchestration, messaging data, templates, landing pages and dynamic content. - Build consent and compliance requirements into data and preference models, capture flows and marketing processes. - Define platform setup and governance, including entitlements, provisioning, business units, data spaces, permissions, content workspaces and sending-domain authentication. - Partner with technical architects and Agentforce specialists on implementation, migration, agent-enabled marketing and reusable practice guidance.

Requirements - At least five years in marketing automation consulting, solution architecture or business analysis, with hands-on enterprise platform delivery. - Experience with MC Next, or a demonstrated ability to transition from Marketing Cloud Engagement, Account Engagement or a comparable platform to MC Next and Data 360. - Working knowledge of Data 360 concepts, including data ingestion, identity resolution, segmentation, activation and data quality. - Understanding of consent and marketing regulations such as CAN-SPAM, GDPR or CASL, and their effect on data and preference design. - Experience designing multi-channel campaigns and personalization, plus practical knowledge of email deliverability and domain authentication. - Ability to lead stakeholder workshops, document design decisions and work with technical architects through delivery.

Nice to have - Integration experience with Salesforce CRM and external systems using REST APIs, MuleSoft or equivalent. - Experience migrating subscribers, consent records or journeys from legacy marketing platforms. - Work in regulated sectors or with additional marketing analytics and personalization tools.

Benefits and work setup - Remote work is available, with in-person options at regional hubs or a headquarters location. - Some roles may involve travel of up to 25%.