Marketing Cloud Next Solution Architect

Role overview Lead functional solution design for enterprise marketing automation engagements using a platform built on a CRM foundation with customer data, workflow, and AI capabilities. The role combines marketing technology and data architecture: translating campaign, audience, consent, and measurement needs into practical designs, while helping establish reusable methods and enablement for a specialist practice.

Responsibilities - Lead discovery with marketing, CRM, data, digital, and compliance stakeholders; document decisions, trade-offs, dependencies, and open questions. - Design data structures, ingestion, identity resolution, segmentation, and activation, assessing native platform capabilities before proposing custom work. - Shape cross-channel campaign and journey orchestration, including email, SMS, conversational messaging, personalization, and content. - Build consent and regional compliance considerations into data models, preferences, and campaign workflows. - Define platform setup and governance, including permissions, business units, data spaces, domains, and deliverability planning. - Develop migration or coexistence approaches and partner with technical architects and AI specialists on implementable solutions. - Create reference architectures, reusable patterns, and internal training for the practice.

Requirements - 5+ years in marketing automation consulting, solution architecture, or business analysis, with hands-on enterprise platform delivery. - Experience with the platform’s newer marketing and customer data capabilities, or a track record of moving from adjacent marketing automation platforms into them. - Working knowledge of customer data models, ingestion, identity resolution, segmentation, activation, and data hygiene. - Understanding of marketing consent and regulations such as CAN-SPAM, GDPR, or CASL. - Experience designing multi-channel campaigns and personalization, plus practical knowledge of email authentication, sender reputation, and IP warm-up. - Ability to lead discovery workshops, secure design decisions with senior stakeholders, and carry functional design through implementation with technical architects.

Benefits and work setup Remote and in-person work options are described. Some roles may involve travel of up to 25%. The source also describes flexible scheduling and a collaborative, feedback-oriented team culture.