Strategic Program Manager, Agency

Role overview Help agency partners achieve measurable results from connected-TV advertising while building repeatable programs that support onboarding, campaign growth, and long-term success. The role combines hands-on campaign analysis and optimization with partner training, program management, and close coordination across sales, partner teams, marketing, and customer success. It is listed as remote.

Responsibilities - Create playbooks and workflows for agency evaluation, onboarding, campaign launches, and account expansion, with clear cross-team handoffs. - Analyze results across agency accounts and advertiser portfolios to uncover patterns, recommend approaches, and develop evidence-based case studies. - Work with partner teams to track campaign KPIs and improve audience strategy, budgets, creative, and testing. - Manage agency partnership initiatives, including co-marketing, co-development, and technical integrations. - Develop and deliver training, workshops, and resources that help agencies plan, launch, measure, and optimize campaigns. - Share recurring partner challenges and effective practices with product marketing, sales, and customer success teams.

Requirements - At least seven years in digital advertising, performance marketing, ad technology, or agency account strategy, including direct responsibility for campaign results. - Hands-on experience optimizing paid media for outcomes such as acquisition cost, return on ad spend, or conversion volume. - Understanding of how agencies assess media partners, manage advertiser portfolios, and make campaign and budget decisions. - Strong analysis skills, including the ability to turn cross-account trends into useful recommendations and client-ready stories. - Experience with third-party measurement platforms and with building processes, playbooks, or cross-functional programs. - Strong presentation, communication, relationship-building, and project management skills; able to influence without direct authority. - Proficiency with spreadsheets, reporting platforms, and CRM tools.

Nice to have Experience with connected-TV or performance-TV advertising and measurement tools such as Northbeam, Triple Whale, Fospha, WorkMagic, or Measured.