Digital Growth & AI Search Specialist

Role overview Provide digital growth expertise on a flexible, project-by-project basis. The work combines traditional search optimization and content strategy with efforts to improve visibility in AI-powered discovery, alongside digital design support when a project calls for it. Each engagement has its own agreed scope, deliverables, timeline, and compensation; strong work may lead to further projects.

Responsibilities - Plan and carry out SEO work for individual projects, including keyword, competitor, market, and search-intent research. - Improve websites, landing pages, metadata, content, and other digital assets for search engines and AI-enabled platforms. - Develop approaches to increase visibility in generative search and AI answer experiences. - Create graphics for web pages, social channels, campaigns, or presentations when needed. - Review performance using relevant analytics and SEO tools, then recommend ways to improve organic reach, engagement, traffic, or conversions. - Coordinate goals, deliverables, timelines, and measurable outcomes with project stakeholders, and keep up with changes in search and digital marketing.

Requirements - Demonstrated experience in SEO, digital marketing, AI search optimization, content optimization, or related work. - Practical understanding of modern SEO and of generative search, large language models, or emerging discovery platforms. - Familiarity with tools such as Google Search Console, Google Analytics, keyword research or SEO platforms, and design software. - A portfolio showing relevant work and measurable results. - Strong communication and project management skills, with the ability to work independently and meet deadlines. - Careful, results-oriented approach to delivering agreed project outcomes.

Benefits and work setup - Remote freelance engagement, assigned project by project rather than as a conventional full-time position. - Scope, deliverables, schedule, and compensation are agreed before each project begins; ongoing work may be available depending on results and business needs.