VP, Product, Growth Experimentation

Role overview Lead product growth for the free-member journey, from first use through activation, engagement, and retention. You’ll set direction and also stay close to execution, using a disciplined experimentation program to find durable growth opportunities while protecting member trust. The role partners closely with engineering, design, data science, analytics, and marketing, and includes leading product team members.

Responsibilities - Set priorities across the growth funnel, choosing opportunities that can drive incremental, lasting member growth. - Design experiments to match the question, using methods such as A/B tests, bandit optimization, or long-term holdouts. - Apply statistical rigor to experiment design, measurement, guardrails, and interpretation of results. - Build reusable standards and playbooks, and work with data and engineering partners to improve experimentation tools and instrumentation. - Turn findings into clear decisions about what to ship, revise, or stop, and maintain a record of learnings that teams can reuse. - Use AI across research, hypothesis development, analysis, and readouts; help colleagues adopt effective workflows and review AI-assisted work carefully. - Keep experiments aligned with member needs and trust.

Requirements - 15+ years in consumer products, including hands-on growth and experimentation leadership at scale and accountability for business outcomes. - 10+ years managing teams, with a record of developing and retaining people who deliver results. - Ability to set strategy in ambiguous situations, make clear prioritization calls, and translate broad goals into shippable work. - Experience defining and defending product metric frameworks, including the trade-offs behind metric choices. - Deep knowledge of experiment design, including statistical power, minimum detectable effects, guardrails, holdouts, sequential testing, interference, novelty effects, and causal inference. - Strong execution focus, sound judgment in interpreting evidence, and fluency using AI tools in day-to-day work.

Benefits and work setup - Remote-first work within the United States or Canada. - Benefits include health and insurance coverage, retirement savings plans, paid parental leave, wellness support, flexible time off, company holidays and seasonal shutdowns, learning programs, and equipment support. Specific offerings vary by location.