Senior Product Manager, Consumer (B2C)

Role overview

Lead the strategy and roadmap for consumer security products across web, mobile, desktop, and browser extensions. The role combines customer research, cross-platform product delivery, and growth work to make security tools useful and approachable for individuals and families.

Responsibilities - Set a multi-release product vision and prioritize work with engineering and design based on customer value, business impact, and feasibility. - Shape consistent journeys across platforms, from discovery and onboarding through ongoing use and paid conversion. - Partner with marketing on product positioning, pricing, packaging, promotions, and launch plans. - Use customer research and product metrics—including activation, engagement, retention, conversion, and lifetime value—to guide decisions and evaluate results. - Coordinate launches with engineering, design, marketing, support, and documentation teams; improve adoption of add-on services. - Track consumer security trends and platform changes, and promote privacy-conscious, security-first product decisions.

Requirements - At least five years of product management experience, including a strong record with consumer software. - Experience delivering products across multiple platforms, including web, mobile, and desktop, with measurable outcomes. - Familiarity with acquisition, activation, conversion, retention, and engagement strategies for consumer products. - Ability to use qualitative and quantitative research, analytics, and experiments to make product decisions. - Strong communication, organization, and collaboration skills across technical and business teams; experience in Agile development. - Bachelor’s degree or equivalent practical experience.

Nice to have

Experience with subscription or freemium products, cybersecurity or privacy tools, mobile apps and browser extensions, A/B testing, product analytics, lifecycle marketing, or consumer onboarding. A related degree is preferred.

Benefits and work setup

The role is remote, with a hybrid option for candidates near El Dorado Hills, California. Listed benefits include medical, dental, and vision coverage; life and disability insurance; a 401(k); paid leave; and annual bonuses.