Senior Product Manager, Instacart Business - Growth

Role overview Lead product growth for a business purchasing service used by organizations ranging from small businesses to large enterprises. Own the customer journey from acquisition and onboarding through retention and account expansion, using experiments and product improvements to build lasting growth.

Responsibilities - Set funnel goals and metrics, identify growth opportunities, and manage an experiment roadmap across business customer segments. - Improve account expansion, including adoption by additional team members and locations, as well as order frequency and spend. - Increase discovery and use of business purchasing features through product positioning, onboarding, and in-product education. - Develop lifecycle experiences and coordinate with marketing on customer communications and acquisition channels. - Work with partnerships on integrations and co-marketing, and assess their contribution to growth. - Identify, ship, and evaluate product changes; explore uses of AI for personalization, targeting, and churn prediction.

Requirements - At least five years of product management experience, including ownership of a growth area with measurable results in acquisition, activation, retention, or lifecycle. - Strong experimentation and analytical skills, including designing A/B tests, working directly with data, and interpreting ambiguous results. - Ability to balance growth with profitability and near-term outcomes with durable improvements. - Experience shipping product features end to end. - Clear written and verbal communication, including the ability to align senior stakeholders across functions.

Nice to have - Experience with B2B, small business, marketplace, or SaaS growth; customer segmentation or account expansion. - Experience working with growth marketing on attribution, channels, and budgets, or with external partners on integrations and co-marketing. - Familiarity with AI/ML growth applications or grocery, retail, and consumer packaged goods.

Benefits and work setup Remote role, with hiring limited to candidates based in Ontario, Alberta, British Columbia, or Nova Scotia. Canadian base pay is listed at CAD $165,000–$174,000; the role is also eligible for equity grants. The team supports flexible work locations and holds regular in-person gatherings.