Senior Insights Researcher

Role overview A senior individual contributor role on a consumer insights team supporting an online sportsbook, casino, and social gaming business across North America. The position spans qualitative and quantitative research, mixing in-house delivery with agency partnerships, and produces the evidence base for brand, product, creative, and promotional decisions.

Responsibilities - Translate business questions into clear research plans, choosing the most appropriate methodology and delivery model for each project - Run agency-selection processes, including RFQs, proposal reviews, vendor onboarding, and ongoing supplier management - Manage qualitative and quantitative ad hoc and tracking research end-to-end, such as brand trackers, ad and creative testing, proposition evaluation, U&A studies, and segmentation work - Write and review research materials, including briefs, questionnaires, discussion guides, and analysis specifications, and script or quality-check studies in platforms such as SurveyMonkey, Qualtrics, and UserTesting - Analyze customer, panel, behavioral, and syndicated data; conduct, scope, or critically review techniques such as driver analysis, conjoint, and MaxDiff - Use AI-assisted research tools responsibly for scripting, transcription, coding, analysis, and summarization while applying appropriate quality and data protection checks - Deliver findings through dashboards, comprehensive reports, and concise executive summaries tailored to different audiences

Requirements - At least four years of experience in consumer insights or market research on the agency or client side, ideally within digital products, gambling, gaming, or another regulated consumer sector - Hands-on experience delivering qualitative and quantitative research end-to-end across ad hoc studies and tracking programs - Confidence writing questionnaires and discussion guides and scripting or quality-checking studies in Qualtrics, SurveyMonkey, UserTesting, or similar platforms - Strong analytical skills, with comfort working across customer, panel, behavioral, and syndicated data in tools such as Excel, Q, SPSS, Power BI, or Tableau - Experience briefing and managing research agencies, supporting RFQs, contracts, vendor onboarding, and hybrid project delivery - Clear communication skills and the ability to tailor findings and recommendations to different audiences

Nice to have - Comfort collaborating with colleagues and vendors through video calls and platforms such as Slack and Microsoft Teams - Practical understanding of consumer behavior and the evolving gambling landscape

Benefits and work setup Hybrid or remote working environment with a flexible vacation allowance, competitive pay and benefits, and a startup culture backed by a larger global brand.