Senior Product Manager, Conversion Rate Optimization

Role overview Own the digital journey that turns prospective customers, particularly visitors arriving from paid advertising, into paying subscribers. You’ll set the conversion optimization strategy and roadmap, then work across product execution and experimentation to improve the journey from landing page and plan selection through registration, identity verification, onboarding, and first purchase. The focus is on making the offer clear and reducing friction while measuring which changes improve results.

Responsibilities - Define and maintain the conversion optimization roadmap across the full online acquisition and signup funnel. - Run a high-velocity program of experiments, from identifying opportunities to launch and measurement. - Improve how plans and products are explained and presented to prospective customers. - Partner with teams needed to build, launch, and evaluate funnel changes. - Use experiment results and journey performance to guide subsequent product decisions.

Requirements - The available listing does not provide specific experience, education, or technical requirements for this position.

Benefits and work setup - Flexible work arrangements are available, including remote and in-office opportunities. - Compensation includes an estimated base range of $160,000–$210,000 in New York, California, and Washington, and $160,000–$200,000 in Colorado; final pay varies by location, experience, and skills. - The package includes a discretionary performance bonus, equity, medical coverage, and a 401(k) match. - Listed benefits include health, dental, and vision coverage; HSA matching; paid leave and insurance; unlimited PTO; professional development support; mental health resources; and paid parental and caregiving leave.