Principal Product Manager - GoDaddy Capital

Role overview Lead the strategy and development of a merchant working-capital product for small and medium businesses. You’ll shape the full experience—from qualification and application through funding, repayment, renewal, and servicing—while balancing customer needs, credit risk, regulation, and business performance. The role requires setting direction and driving delivery across product, engineering, risk, finance, and operational teams.

Responsibilities - Define the product strategy, business case, and roadmap for a controlled merchant-capital offering. - Own the end-to-end customer journey, including eligibility, applications, offers, funding, repayments, renewals, and account servicing. - Work with credit and risk partners on underwriting, eligibility rules, decision strategies, pricing, and safeguards. - Assess funding and operating models, partner economics, risk sharing, and whether to build capabilities or work with providers. - Coordinate launches with engineering, design, data, finance, legal, compliance, operations, and go-to-market teams. - Track conversion, funding, repayment, losses, portfolio health, customer outcomes, and financial performance; communicate progress and trade-offs to leaders.

Requirements - At least seven years of product management experience building and scaling customer-facing or platform products. - Experience with lending, credit, merchant capital, or financial products involving underwriting, funding, decisioning, or portfolio management. - Ability to take complex products from strategy and discovery through launch, measurement, and improvement. - Understanding of how customer experience, credit policy, risk, operations, and unit economics interact. - Experience partnering with engineering and data teams on complex platforms, models, decisioning, and customer journeys. - Strong analytical and communication skills, including making decisions with incomplete information and leading across teams without direct authority.

Nice to have Small-business financial product experience; multi-market launches or work across regulatory environments; third-party financial integrations; familiarity with machine learning for credit, fraud, or personalization; or experience with product and analytics tools such as Jira, QuickSight, or FullStory.

Benefits and work setup Remote position based in Ontario, Canada, with possible occasional office visits. The listing describes health and dental coverage, paid leave, remote-work options, and other benefits, subject to the applicable plans. A discretionary performance-based cash bonus may also be available.