Principal Product Manager- Activation

Role overview Own the owner-onboarding product journey from signed agreement to a live, bookable vacation rental listing. The role focuses on increasing the share of owners who complete setup, shortening time to launch, and improving retention after activation. You’ll shape the roadmap across property setup, photography, permits, pricing, and onboarding for owners with multiple properties.

Responsibilities - Set the activation roadmap and measure success through activation rate, time to go live, and 180-day retained activations. - Find where owners stall during setup and prioritize changes to address the biggest sources of delay or drop-off. - Ship product improvements that reduce manual onboarding steps, including self-service setup, scheduling, and reminders. - Run experiments from hypothesis and scope through measurement and decisions on next steps. - Build analytics instrumentation to track the signup-to-live journey by cohort. - Work with Onboarding, Operations, Lifecycle Marketing, and funnel teams to improve handoffs and underlying processes; speak with individual and portfolio owners to inform product decisions.

Requirements - At least 8 years of product management experience, including meaningful ownership of onboarding, activation, or time-to-value. - Track record of improving activation, conversion, or early retention through measurable experiments. - Experience in a two-sided marketplace or operations-heavy business, ideally supporting supply-side or seller customers. - Experience working with operations or field teams to automate manual processes. - Strong SQL and hands-on product analytics skills, including building funnels and cohorts. - Able to work closely with engineers on specifications and take products from discovery through launch and iteration; uses AI tools in daily product work.

Nice to have - Experience with regulated or compliance-heavy onboarding, such as permits, licensing, or credentialing. - Background in vacation rentals, real estate, hospitality, property management, or products serving both multi-property businesses and individuals.

Benefits and work setup - U.S. base salary range is $190,000–$210,000, depending on experience, plus eligibility for an annual performance bonus. Equity and a 401(k) match are also listed among employee benefits. - Team members must live in an approved U.S. location by their start date; hiring excludes Washington, D.C., and Hawaii. Benefits also include health coverage, paid leave, wellness support, and travel credits.