Creative Director

Role overview

Lead creative across the full customer journey, from acquisition campaigns and events to websites, lifecycle communications, and in-product experiences. This is a hands-on leadership role focused on building an AI-assisted creative operating system that can produce distinctive, high-performing work at scale while protecting quality, consistency, and originality.

Responsibilities

- Design the creative production pipeline, including workflows, prompt libraries, reusable components, asset management, tooling, guardrails, and quality assurance. - Experiment with generative AI, automation, agencies, open-source resources, and emerging production methods to increase creative speed and capability. - Build frameworks for creative testing, using audience behavior and signals such as hook rate, hold rate, conversion, and creative fatigue to guide iteration. - Translate brand strategy into performance creative while developing memorable work for events, conferences, activations, and other in-person experiences. - Establish testing calendars, concept logs, and learning agendas so each production cycle improves future decisions. - Lead and develop designers, editors, producers, and AI-focused specialists while remaining close enough to the work to contribute directly.

Requirements

- Extensive experience in creative strategy or creative leadership with measurable commercial impact. - Portfolio demonstrating both experiential or event work and performance-oriented digital creative. - Hands-on fluency with generative AI and creative tools such as image, video, voice, and workflow-automation platforms. - Strong direct-response instincts and the ability to diagnose why creative works across different channels. - Systems-building experience with workflows, standard operating procedures, production pipelines, and scalable quality controls. - Strong craft foundation in copywriting, art direction, design, video, or a related discipline, together with comfort using performance data.

Benefits and work setup

- Base pay range of $157,505–$218,000 USD, with equity for all employees; some roles may also include a bonus. - Hybrid-hub model, with arrangements varying by role and location; fully remote work may be available for some positions. - Benefits and perks vary according to employment type and location.